All Clean Pro: an SEO website built to win cleaning searches in Georgia

The client

All Clean Pro is a residential and commercial cleaning company working across the state of Georgia. They handle house cleaning, deep cleans, move in and move out turnovers, recurring schedules, post construction cleanup and office contracts.

The problem

Cleaning is one of the most competitive local search categories in the US. Most operators in the space rely entirely on paid ads or lead marketplaces, which means every booking costs money and the pipeline stops the moment the budget stops.

All Clean Pro wanted the opposite: a site that earns rankings on its own, covers every service and every city they work in, and turns a visitor into a phone call without a long form or a booking wizard in the way.

The brief also had a credibility problem attached to it. Cleaning buyers are letting a stranger into their home. Generic stock photography and vague promises do not close that gap.

What we built

A Next.js site structured around how people actually search. Six dedicated service pages and eight city pages covering Atlanta, Marietta, Alpharetta, Roswell, Sandy Springs, Decatur, Duluth and Johns Creek, each one internally linked so a search for a specific service in a specific city lands on a page that answers exactly that.

Proof instead of adjectives. A before and after section with a draggable slider, showing the same surface photographed from the same position before and after the work. Every job is captioned with the room and the city, and links back to the service that produced it.

Objection handling built into the page. The site publishes what is not included alongside what is, explains that quotes come from property details rather than square footage alone, and states that every cleaner is interviewed, background checked and trained on the checklist before a first job. Each of those blocks answers a question that would otherwise stop a booking.

Conversion paths that match the industry. Cleaning buyers call. Call and text buttons sit in the header, the hero, the mid page CTA, the footer and a sticky mobile bar, with a quote form as the secondary path for people who prefer to type.

Local content that reads like a local wrote it. Guides covering move out checklists for renters, what separates a deep clean from a standard visit and what actually moves the price of a house clean. Copy references Georgia specifics like spring pollen on sills and entries, red clay in grout lines and summer humidity in bathrooms.

A design system, not a template. Harbor Navy and white palette, Newsreader for display type against Manrope for body copy, and a concentric arc motif carried across the section breaks. The result reads like an established regional operator rather than a page built from a theme.

Technical approach

Static Next.js output for near instant loads and clean Core Web Vitals, semantic heading structure, local business and FAQ schema, descriptive image alt text, a service to city internal linking model, and unique metadata on every page rather than templated duplicates.

The outcome

The site launched with the full service and city page set indexed and every page pointed at a call or a text. Ranking data is being tracked in Search Console and will be added here as the pages mature.