PPC Management
Google Ads Management
That Pays for Itself
As a specialist Google Ads management agency, Boldrise Marketing engineers paid search campaigns that attract high-intent buyers, minimise wasted spend and deliver a measurable return on every dollar. Our clients average a 340% ROAS— because we treat your ad budget like it's our own.
What We Deliver
What is Google Ads Management and Why Does It Matter?
Google Ads management is the ongoing strategy, setup, optimisation and reporting of your paid search campaigns on Google Search, Display, Shopping and YouTube. Done well, it places your business at the top of Google the instant a potential customer searches for what you offer.
Done poorly — or managed by an inexperienced team — Google Ads becomes an expensive exercise in brand awareness, with little to no direct revenue to show. The difference between a mediocre PPC campaign and a high-performing paid search strategy is methodology, data discipline and relentless optimisation.
At Boldrise Marketing, our Google Ads agencyapproach is built on a single principle: every campaign decision is driven by data and measured against revenue outcomes. We don't celebrate impressions — we celebrate phone calls, form submissions and closed deals.
Why Businesses Choose Paid Search
Appear at the top of Google within hours of campaign launch — no waiting months for SEO.
Target people actively searching for your services right now — the highest-intent traffic available.
Set exact budgets, pause anytime and only pay when someone clicks your ad.
Track exactly which keywords, ads and campaigns generated calls, bookings and revenue.
Test offers, messages and landing pages at speed — find your highest-converting formula fast.
Full-Service Management
Everything in Our Google Ads Management Service
Keyword Research & Strategy
Deep competitor analysis and buyer-intent keyword mapping across all match types. We find the high-value terms your competitors are missing.
Ad Copywriting & Testing
Compelling Responsive Search Ads and Display creatives written by marketers who understand buyer psychology. Continuous A/B testing to improve CTR and CVR.
Audience & Targeting
In-market audiences, remarketing lists, customer match and demographic layering to reach the right people at the right moment in their buying journey.
Smart Bidding Optimisation
Target CPA, Target ROAS and Max Conversion strategies calibrated to your business margins — not Google's default recommendations.
Conversion Tracking
Full setup of Google Tag Manager, conversion actions, call tracking and offline conversion imports so you have a complete revenue attribution picture.
Landing Page Strategy
Recommendations and optimisation guidance for your landing pages to ensure ad traffic converts at the highest possible rate.
Negative Keyword Management
Aggressive negative keyword strategies prevent budget waste on irrelevant searches — often reducing spend by 20–40% while maintaining lead volume.
Weekly Reporting
Clear, jargon-free performance reports every week with insights, actions taken and what's planned — so you always know what's happening and why.
Our Methodology
Our Google Ads Management Process
Account Audit & Strategy
We analyse your existing campaigns, competitors and market opportunity. Existing clients get a full audit identifying wasted spend within 48 hours.
Campaign Architecture
We build a clean, logical campaign structure aligned to your services, locations and buying intent stages — ensuring maximum Quality Score and minimum wasted spend.
Launch & Monitor
Campaigns go live with complete conversion tracking, call tracking and analytics in place. Nothing is launched without full attribution visibility.
Optimise & Scale
Weekly optimisation sprints remove wastage and push budget toward what's converting. Monthly strategy reviews decide how and when to scale.
Case Study
From Losing Money to
4× ROAS in 60 Days
A trade services company was spending $8,000/month on Google Ads but generating less in qualified leads. They came to Boldrise Marketing with a single request: fix it.
In 30 days, we restructured the campaign architecture, eliminated 340 negative keywords, rewrote all ad copy and implemented proper call tracking. In 60 days, they were at 4× ROAS — generating $32,000 in booked jobs per $8,000 in ad spend.
The secret? Treating their budget like it was ours — and making every decision with profit margin as the north star.
Get Your Own Success StoryCommon Questions
Google Ads Management FAQ
Our Google Ads management fees are based on your monthly ad spend. We charge a flat management fee rather than a percentage of spend, so our incentives are aligned with your growth — not with inflating your budget. Contact us for a custom quote based on your business goals and spend level.
Most clients see measurable improvements within the first 30 days as we optimise the campaign structure, keywords and bidding. However, Google Ads typically reaches its full potential after 60–90 days of ongoing data collection and optimisation. We set clear expectations and provide weekly reports throughout.
We specialise in service-based businesses — trades, healthcare, legal, real estate, finance, professional services and home services. These industries benefit most from our high-intent search approach because customers are actively searching for solutions, making Google Ads exceptionally effective.
We begin with a full audit of your existing campaigns (or start from scratch), then complete keyword research, competitor analysis, ad copywriting and campaign architecture. Once live, we run weekly optimisation sprints covering negative keywords, bid adjustments, ad testing and audience refinement. Monthly strategy reviews keep us aligned with your business goals.
Absolutely. We take over existing accounts regularly. We start with a comprehensive audit to identify wasted spend, poor-performing keywords and missed opportunities — often cutting costs by 30–50% while maintaining or improving lead volume within the first month.
ROAS (Return on Ad Spend) varies by industry and margin. As a benchmark, our clients average 340% ROAS — meaning for every $1 spent on ads, they generate $3.40 in revenue. For high-margin service businesses, we often target 400–600% ROAS. We set specific targets during our strategy session based on your business model.
Ready to Grow?
Ready to Start Getting Real Results from Google Ads?
Get a free Google Ads audit and strategy session. We'll show you exactly where your budget is being wasted and how to turn it into predictable revenue.