Cleaning Company: 1,700+ Leads at $4.74 Cost Per Lead from $8,050 Ad Spend

The Challenge

Our client runs a cleaning business in a competitive market where paid search is dominated by aggregators, directories and national franchises with deep budgets. The account needed to hit two goals at once: keep cost per click low enough to compete, and turn those clicks into actual bookings at a rate that made the spend profitable.

The bigger challenge was scale. Running a campaign that produces 20 or 30 leads is one thing. Running a campaign that produces well over a thousand leads without cost per acquisition drifting upward is a different problem entirely. Most accounts start efficient and get worse as spend increases because Google pushes budget into lower quality auctions once the best inventory is exhausted.

Our Approach

We built the account around service specific keywords that signal buying intent, kept aggressive negatives in place to strip out research traffic and structured campaigns so budget flowed to the highest converting service types first.

Responsive search ads were written around the offers cleaning shoppers actually respond to: fast availability, transparent pricing and trust signals. The landing page was purpose built for a single action, capturing leads through phone calls and WhatsApp before prospects had time to compare quotes elsewhere.

Once the account was producing consistent volume we scaled deliberately. Bids were pushed on winning keywords, budget was expanded on high converting ad groups and underperformers were paused within days. Conversion tracking captured actual booking inquiries rather than page views or button clicks, which meant every optimization decision reflected real business impact.

The Results

Over the campaign period the account delivered:

• 7,940 clicks
• 65,400 impressions
• $1.01 average cost per click
• $8,050 total ad spend
• Over 1,700 conversions
• Approximately $4.74 cost per lead

The efficiency held as spend scaled. That is the number that matters. Most accounts see cost per acquisition climb as budget grows because the cheap wins run out. Here the account maintained a sub $5 cost per lead across thousands of conversions, which turns Google Ads from a marketing test into a predictable lead generation channel the business can build around. ** Why It Worked**

Tight targeting kept traffic quality high even at volume. The landing page was built for a single action rather than trying to educate or upsell. And conversion tracking closed the loop so every optimization decision reflected real bookings, which is what allowed the account to scale without cost per acquisition drifting the way it does in most scaled cleaning campaigns.