Cleaning Company: 225 Leads at $4.80 Cost Per Lead with 32.66% Conversion Rate
A Google Ads campaign for a cleaning business generated 225 leads from $1,080 in ad spend at a $4.80 cost per lead, converting 32.66% of clicks into inquiries.
The Challenge
Our client runs a cleaning business in a market where prospects rarely commit on the first visit. Most cleaning searches are urgent, price sensitive and dominated by directories and aggregators competing for the same clicks. The account needed to pull in high intent bookings without wasting budget on tire kickers or informational searches.
Our Approach
We built the campaign around service specific keywords that signal buying intent rather than research intent. Someone searching for a maid service today is worth twenty times more than someone reading cleaning tips, and the account was structured to reflect that.
Responsive search ads were written around the offers cleaning shoppers actually respond to: same day availability, upfront pricing and trust signals. We paired that with a mobile first landing page designed for a single action, capturing the lead through a phone call or WhatsApp message before the prospect had time to bounce to a competitor.
Conversion tracking was set up to capture actual booking inquiries rather than page views or button clicks that mean nothing. Once live we ran continuous optimization on bids, negative keywords and ad copy, with underperformers paused within days.
The Results
Over the campaign period the account delivered:
- 689 clicks
- 225 conversions
- $1,080 total ad spend
- $4.80 cost per lead
- 32.66% conversion rate
A 32.66% conversion rate on paid traffic is roughly five to ten times the industry average for home services. That means the account is not just cheap to run, it is efficient. The client is booking one new inquiry for every three clicks, which turns Google Ads from a marketing expense into a predictable lead generation channel.
Why It Worked
Three things drove the numbers. Tight keyword targeting kept irrelevant traffic out of the account, which is where most cleaning campaigns bleed money. The landing page was purpose built for a single action rather than trying to educate or upsell. And conversion tracking closed the loop so every optimization decision reflected real bookings instead of vanity metrics.