Facebook & Instagram Ads
Meta Ads That Reach
the Right People
Over 3 billion people use Facebook and Instagram every month. The question isn't whether your customers are on Meta — it's whether your ads are good enough to stop them mid-scroll. At Boldrise Marketing, we run Meta Ads campaigns built around sharp targeting, creative that converts and budgets that go further than they should.
What We Deliver
Why Meta Ads Work — and Why Most Businesses Get Them Wrong
Google Ads catches people who are already searching. Meta Ads reach people before they know they need you. That distinction matters — it changes everything about how you write ads, who you target and what you ask people to do.
Most businesses waste money on Meta because they run Google-style ads on a social platform. The creative is generic, the targeting is too broad and the offer asks for too much too soon. People scroll past and the budget disappears.
We approach Meta Ads management differently. We start with your audience — who they are, what they care about and what would make them stop and read. Then we build the campaign around that, not the other way around. The result is ads that feel relevant, not interruptive.
Why Meta Ads Belong in Your Strategy
Get in front of potential customers before they go to Google. Build awareness, trust and desire upstream in the buying journey.
Target by interest, behaviour, job title, income level and more — or upload your customer list and find more people just like them.
Feed ads, Stories, Reels, Carousels — Meta offers more creative formats than any other platform, giving you more ways to tell your story.
Bring back website visitors, video viewers and past enquirers with tailored follow-up ads timed perfectly to where they are in the decision process.
Meta and Google together cover the full buying journey — from discovery to decision. Clients running both typically see stronger overall results than either alone.
Full-Service Management
Everything in Our Meta Ads Management Service
Audience Research & Targeting
We build custom audiences, lookalike audiences and interest-based targeting stacks specific to your business — so your ads reach the people most likely to buy.
Ad Copy & Creative Strategy
We write the hooks, headlines and body copy for every ad. We also provide creative direction for images and video, or work with assets you already have.
Multi-Format Campaigns
Feed ads, Stories, Reels, Carousels and Collection ads — we use the formats that make sense for your offer and test to find what performs best.
Retargeting & Remarketing
We set up layered retargeting sequences for website visitors, video viewers and people who've engaged with your content — the warm audiences most likely to convert.
Meta Pixel & Conversions API
Full tracking setup including Meta Pixel and Conversions API for server-side event tracking — so your data is accurate even with browser restrictions and ad blockers.
A/B Testing
We run structured creative and audience tests to find your best-performing combinations, then put more budget behind what wins.
Funnel Strategy
Cold audiences, warm retargeting and hot re-engagement — we manage the full Meta funnel so no potential customer falls through the cracks.
Weekly Reporting
Straight-talking performance reports every week. You'll know exactly what's working, what we've changed and what's coming next.
How It Works
Our Meta Ads Management Process
Audience & Offer Strategy
We research your best-fit customers and identify the offers, hooks and messages most likely to make them stop scrolling and take action.
Campaign Build & Creative
We set up your campaign structure, build out audiences (custom, lookalike and interest-based), write the ad copy and produce or source creative assets.
Launch & Learning Phase
Campaigns go live with the Meta Pixel, conversion API and full tracking in place. We monitor closely during the learning phase and make early adjustments.
Optimise & Scale
Once we know what's working, we cut what isn't, increase budget on winning ads and test new angles to keep performance climbing.
Better Together
Google Ads + Meta Ads:
The Full Funnel Approach
Most businesses pick one or the other. The smart ones run both — because Google and Meta serve completely different roles in the buying journey.
Google catches buyers who are already searching — high intent, ready to act. Meta builds awareness with people who fit your ideal customer profile but haven't started looking yet. When someone sees your Meta ad, then later searches on Google and sees your ad there too, the conversion rate jumps significantly.
We manage both platforms for many of our clients. If that's something you're interested in, ask us about our combined paid media packages during your free strategy session.
Talk to a StrategistCommon Questions
Meta Ads Questions We Get a Lot
Frequently Asked Questions
There's no universal answer — it depends on your industry, goals and profit margins. That said, we've seen good results for service businesses starting from $1,500–$3,000/month in ad spend. Below that, there often isn't enough data for the algorithm to optimise effectively. We'll give you a realistic budget recommendation during your free strategy session, based on your specific market and targets.
Absolutely — when done right. Meta Ads work differently from Google Ads. You're reaching people before they search, which means creative and targeting matter far more than on Google. For service businesses, the best-performing campaigns tend to focus on social proof, clear offers and strong calls to action. We've seen service businesses in trades, healthcare, coaching and professional services all generate consistent leads from Meta.
They're both managed through the same Meta Ads platform, but the placement, creative format and audience behaviour differ. Facebook tends to work well for older demographics and longer-form content. Instagram performs better for visual brands and younger audiences. Most of our campaigns run across both placements and let Meta's algorithm decide where to spend based on performance data.
You'll typically see initial data within the first 1–2 weeks. However, Meta's algorithm goes through a "learning phase" of roughly 50 conversion events before it stabilises — which usually takes 2–4 weeks. Realistic results generally show up in the first 30–60 days, with performance continuing to improve as we gather more data and optimise.
We handle the full creative process — ad copy, hooks, headlines and creative direction. For images and video, we can work with assets you already have, provide creative direction for a shoot or design static ad graphics for you. We'll be upfront about what's needed during onboarding.
Yes — and running both together is often more powerful than either alone. Google captures demand from people already searching. Meta builds awareness and creates demand upstream. Together, they cover the full buying journey. We manage combined paid media strategies for many clients and can give you a unified view of performance across both platforms.
Ready to Grow?
Let's Build Something Bold Together
Book a free consultation and discover how Boldrise Marketing can turn your digital marketing into a revenue-generating machine.